Training and Support

When you become an APCO Retail Partner, you’re joining an established and recognised brand that offers support from day one and every day thereafter.

We pride ourselves on helping our Retail Partners run profitable, growing businesses and we’ve invested significant time and resources to develop a comprehensive training program for all our potential retail partners – a program which provides all the information and resources you need to achieve your goals.

During your training period you will learn about all our systems and processes, and be trained to do every role in an APCO store. And we mean every role! From cleaning, stacking shelves and customer service through to stock control, managing deliveries and financial management; we believe you need to have a full and complete understanding of every aspect of an APCO store in order to apply your learnings and make your business a success.

Commitment to training includes a minimum of 6-weeks to a maximum 12-week training period, depending on the applicant’s progress and understanding. Training will require attendance at the APCO Support Office in Geelong and other locations during this time before final approval and acceptance of you as an APCO Retail Partner can be granted.

All costs to complete the training and induction program are at your own expense, including any necessary travel and accommodation costs. It’s a big commitment, so you need to be sure you have the necessary capital behind you to cover your costs during this time.

We’ve got you.

Our Support Office team will also always be on hand to provide general advice and support, and will send out key communications to keep you up-to-date with our future plans, marketing campaigns and current focus areas. We also actively seek feedback and input from our Retail Partners when making decisions about our brand, with regular meetings and the encouragement to take the initiative and suggest new ideas.

Of course, the support we offer doesn’t end with your initial training period – far from it. You will continue to learn throughout your time as a Retail Partner.

APCO will continue to help you fine-tune your business, answer your questions and ensure you’re meeting your goals. You will be paired with a dedicated Business Manager who will make regular visits to your store to ensure your business is operating effectively. With their expert and in-depth knowledge of APCO Retail Operations, they will act as your “go-to” resource and provide valuable tips and insights for your growing business.